Free eBook

Sponsorship Guide: Building an ROI-focused Public Radio Campaign

While smart marketers include public radio in their media mix, it’s important to choose the right type of campaign to achieve the results you want. Download this Sponsorship Guide to learn:

  • ✓ The types of public radio campaigns available to sponsors
  • ✓ What turnover is and its use as a campaign frequency metric
  • ✓ The differences between commercial and public radio
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Market Enginuity® manages sponsorship sales for Colorado Public Radio, linking public media and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.