Leadership Connections

“We have only experienced two kinds of advertising that works for our business, one is direct mail, and the other has been CPR. Because it is working, and most others do not know it is much less expensive. Everyone is saturated with in-your-face commercials and screaming ads that are overbearing. Clicking through channels says it all. The way CPR presents is smooth, comfortable and memorable, so we don’t get lost in a wall of screaming commercials. Due to the airtime last October and November, we have closed over $10,000 in revenue and have three times that in the pipeline.”

Garry Duncan, Owner

The Harris Law Firm

“We’re proud to underwrite Colorado Public Radio and we’re seeing the results in the bottom line of our business. Our website numbers have increased and we track pretty carefully. We’ve also seen an increase in the referrals to our firm and people specifically cite our radio campaign with CPR as the reason.”

Rich Harris, Managing Partner

Swallow Hill Music

“Swallow Hill Music and Colorado Public Radio share the same values, and the same type of audience. Our patrons consistently rank KCFR and its affiliates as the radio stations that they listen to most. We know anecdotally that our last few years of underwriting have significantly increased the number of people that have heard about Swallow Hill Music and what we do. More measurably, our school programs since we began investing our advertising dollars in CPR underwriting have grown nearly 10% every year, and attendance at the summer concerts that we produce has grown by almost 20%.”

Lindsay Taylor, Publicity Manager

Kitchen Distributors

“CPR reaches our client base and audience on a more frequent basis. Clients appreciate working with companies and organizations that support causes. I think sponsorship gives us the opportunity to show we are interested in more than bottom-line results and willing to invest in the betterment of our community.”

Tom Hartman, President

Mile High United Way

“We underwrite because it is a great investment in advancing the common good. Our phone calls increase, we get more volunteers, we get more financial investment, and I would tell other non-profits that this is the best investment that they can make to leverage their message, to leverage their dollars and together to make our community stronger.”

Christine Benero, President

Phelan Gardens

“When we began underwriting KRCC, our customers shared their appreciation of our endorsement for member-supported radio and NPR. Rarely have any of our marketing efforts garnered such a response.”

Mark Phelan, Co-owner

Planet Granite

“We have been underwriters for KRCC for over 18 years now. KRCC is a perfect platform for getting our name out in Colorado Springs and the rest of Southern Colorado. We are supporting something that’s great for our community: local news and meaningful stories.”

Adam Bauer, President

University of Denver’s University College

“We have been underwriting Colorado Public Radio for nearly two decades. Through underwriting, University College is able to reach a highly educated and motivated audience at an affordable rate, all while supporting a cornerstone of our community. By supporting CPR, we are helping to keep our community vibrant. It is an obvious choice for us.”

Mountain Organic Landscaping

“We proudly sponsor Colorado Public Radio. We think it’s your obligation to the world to contribute if you have the means to do so. We sponsor CPR because we believe in free information for all, and it’s the right thing to do.”

Kelli Rohrig, Co-owner

Denver Center for the Performing Arts

“Sponsoring CPR gives us the opportunity to connect with news, classical and Indie listeners, so we’re able to be very purposeful in the audiences we target. It’s clear sponsorship works because we hear from a lot of people who have heard our messages, and they tell us that’s how they know about our upcoming shows and programming.”

Jeff Hovorka, Director of Sales & Marketing

UCCS College of Education

“Sponsoring KRCC provides an opportunity to get the word out there about our programs and really give back to the community. We think it is really important and informative and our students learn a lot about what is happening in the local community from KRCC and (they) bring it back to the classroom.”

Dr. Sarah Long, Assistant Dean and Director of Student Affairs

Grande River Vineyards

“We believe that the investment that we make in CPR is of great value because it is an integral part of our community. It also really reaches our target audience and our customers appreciate it.”

Stephen Smith, Founder

Live Urban Real Estate

“Live Urban Real Estate Brokers have been getting great feedback from our clients and we can track specific real estate sales that have come from our presence on the air on Colorado Public Radio.”

John Skrabec, Founder

Wright Water Engineers

“We are a Denver consulting firm and we underwrite CPR. We support Colorado Public Radio for the simple reason that we like the news and good music. We have a feeling that the benefit to cost ratio of supporting Colorado Public Radio is two to three times that of regular advertising. It helps our bottom line and we are proud to do it!”

Ken Wright, Principal Engineer