Engage People Who Act
Colorado Public Radio Audience Snapshots
CPR’s statewide network reaches the areas where 90% of Coloradans live.
Engage the broadest majority of public media fans across the street and across the state. Whether they’re into CPR for the news, a bit of Bach or new bangers, they go all in for sponsors of public media.
Driven to stay informed about global, national and local news, listeners rely on CPR News’ depth, insight and impartiality.
Among Denver stations, CPR News has the largest percentage of listeners who choose it as their favorite.1
78%
Have a college degree or higher education2
72%
Have a household income over $100,0002
62%
are between 25 and 54 years old2
55%
are male and 45% are female2
Home for performing arts aficionados, CPR Classical is an indispensable partner for arts and cultural organizations. Businesses of all types benefit from tapping into the immense purchasing power of classical audiences.
55%
Have a college degree or higher education3
64%
Have a household income over $100,0003
38%
are between 25 and 54 years old3
52%
are male and 48% are female3
Hosts at Indie 102.3 curate expansive playlists, catering to trendsetters who are hungry for discovery and plugged into the local music scene.
59%
Have a college degree or higher education4
52%
Have a household income over $100,0004
75%
are between 25 and 54 years old4
58%
are male and 42% are female4
Leaders across tech, science, agribusiness, the military and more distill the day’s news and context behind the headlines with KRCC.
53%
Have a college degree or higher education5
42%
Have a household income over $100,0005
47%
are between 25 and 54 years old5
52%
are female and 48% are male5
Denver’s curious and concerned citizens plan their week and stay up on politics, arts and entertainment with Denverite’s distinctive news.
316K
Digital readers / viewers per month6
27.5K
Newsletter subscribers7
33%
Newsletter open rate7
Get Noticed and Drive Action
CPR sponsorship turns engagement into action, elevating brands and cultivating customers.
84%
take action in response to a public radio sponsorship message10
68%
prefer to purchase products and services from public radio sponsors10
72%
hold a more positive opinion of a company that supports public radio10
Our highly engaged audience is more likely than the average adult to be:
Influential
249% more likely to be influential based on public engagement and advocacy for causes8
Educated
120% more likely to have a post-graduate degree9
Affluent
114% more likely to have a household income of $250K+9
Cultural
92% more likely to donate to arts organizations9
Community-minded
28% more likely to volunteer9
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Explore sponsorship opportunities across CPR’s radio, digital and mobile platforms to connect your brand with an engaged audience.
Discover the Impactful Reach of Colorado Public Radio Sponsorship
We’re here to help you reach your marketing goals. Connect with us today to promote your business across our multiplatform ecosystem of:
- On-air messages
- Streaming
- Newsletters
- Banner ads
- Podcasts
- And more
Sources:
- Nielsen Audio PPM, Denver-Boulder Metro, July 2023-June 2024, M-Su 6a-12a, P18+
- Nielsen results for KCFR-FM in Denver-Boulder Metro for February 2023-March 2024
- Nielsen results for KVOD-FM in Denver-Boulder Metro for February 2023-March 2024
- Nielsen results for KVOQ-FM in Denver-Boulder Metro for February 2023-March 2024
- Nielsen results for KRCC-FM in Colorado Springs Metro for February 2023-January 2024
- Google Analytics for period September 2023-August 2024
- Newsletter subscribers as of August 2024; Open rate is monthly average for September 2023-August 2024
- MRI-Simmons Doublebase Fall 2023, NPR News Listeners, Base: Total U.S. Adults, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community
- Nielsen, Denver-Boulder Metro, Scarborough R1 2024 February 2023-March 2024, P18+, KCFR-FM listeners
- Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2023