Engage People Who Act

Colorado Public Radio Listeners

Colorado Public Radio Audience Snapshots

CPR’s statewide network reaches the areas where 90% of Coloradans live.

Engage the broadest majority of public media fans across the street and across the state. Whether they’re into CPR for the news, a bit of Bach or new bangers, they go all in for sponsors of public media.

CPR News Logo

Driven to stay informed about global, national and local news, listeners rely on CPR News’ depth, insight and impartiality.  

Among Denver stations, CPR News has the largest percentage of listeners who choose it as their favorite.1

70%

Have a college degree or higher education2

60%

Have a household income over $100,0002

 

64%

are between 25 and 54 years old2

60%

are male and 40% are female2

CPR Classical Logo

Home for performing arts aficionados, CPR Classical is an indispensable partner for arts and cultural organizations. Businesses of all types benefit from tapping into the immense purchasing power of classical audiences.

56%

Have a college degree or higher education3

60%

Have a household income over $100,0003

47%

are between 25 and 54 years old3

52%

are male and 48% are female3

Indie 102.3 Logo

Hosts at Indie 102.3 curate expansive playlists, catering to trendsetters who are hungry for discovery and plugged into the local music scene.

67%

Have a college degree or higher education4

68%

Have a household income over $100,0004

80%

are between 25 and 54 years old4

53%

are male and 47% are female4

KRCC Logo

Leaders across tech, science, agribusiness, the military and more distill the day’s news and context behind the headlines with KRCC.  

57%

Have a college degree or higher education5

53%

Have a household income over $100,0005

50%

are between 25 and 54 years old5

53%

are male and 47% are female5

Denverite Logo

Denver’s curious and concerned citizens plan their week and stay up on politics, arts and entertainment with Denverite’s distinctive news.

 

316K

Digital readers / viewers per month6

27.5K

Newsletter subscribers7

33%

Newsletter open rate7

Get Noticed and Drive Action

CPR sponsorship turns engagement into action, elevating brands and cultivating customers.

84%

take action in response to a public radio sponsorship message10

77%

prefer to purchase products and services from public radio sponsors10

79%

hold a more positive opinion of a company that supports public radio10

Our highly engaged audience is more likely than the average adult to be: 

Influential

305% more likely to be influential based on public engagement and advocacy for causes8

Educated

94% more likely to have a post-graduate degree9

Affluent

38% more likely to have a household income of $250K+9

Cultural

46% more likely to donate to arts organizations9

Community-minded

24% more likely to donate to welfare or social care organizations9

Get Our Media Kit

Explore sponsorship opportunities across CPR’s radio, digital and mobile platforms to connect your brand with an engaged audience.  

GET YOUR COPY
Colorado Public Radio Media Kit


START A CONVERSATION

Discover the Impactful Reach of Colorado Public Radio Sponsorship

We’re here to help you reach your marketing goals. Connect with us today to amplify your marketing message across our multiplatform ecosystem of:

  • On-air messages
  • Streaming
  • Newsletters
  • Banners
  • Podcasts
  • Events
  • And more
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Join the Brands That Sponsor Colorado Public Radio

CPR audiences are engaged, loyal, and pay attention to the sponsors who help fuel our mission.
See who's part of the CPR community.

Sources:

  1. Nielsen Audio PPM, Denver-Boulder Metro, August 2025-July 2026, M-Su 6a-12a, P18+
  2. Nielsen results for KCFR-FM in Denver-Boulder Metro for March 2025-March 2026
  3. Nielsen results for KVOD-FM in Denver-Boulder Metro for March 2025-March 2026
  4. Nielsen results for KVOQ-FM in Denver-Boulder Metro for March 2025-March 2026
  5. Nielsen results for KRCC-FM in Colorado Springs Metro for April 2025-April 2026
  6. Google Analytics for period September 2023-August 2024
  7. Newsletter subscribers as of August 2024; Open rate is monthly average for September 2023-August 2024
  8. MRI-Simmons Doublebase Fall 2023, NPR News Listeners, Base: Total U.S. Adults, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community
  9. Nielsen, Denver-Boulder Metro, Scarborough R1 2024 March 2025-March 2026, P18+, KCFR-FM listeners
  10. Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2026