Engage People Who Act

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Colorado Public Radio Audience Snapshots

CPR’s statewide network reaches the areas where 90% of Coloradans live.

Engage the broadest band of public media fans across the street and across the state. Whether they’re into CPR for the news, a bit of Bach or new bangers, they go all in for sponsors of public media.

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Driven to stay informed about global, national and local news, listeners rely on CPR News' depth, insight and impartiality.  

Among Denver stations, CPR News has the largest percentage of listeners who choose it as their favorite.1

78%

Have a college degree or higher education2

72%

Have a household income over $100,0002

 

62%

are between 25 and 54 years old2

55%

is male and 45% is female2

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Home for performing arts mavens, CPR Classical is an indispensable partner for arts and cultural organizations. Businesses of all types benefit from tapping into the immense purchasing power of classical audiences.

55%

Have a college degree or higher education3

64%

Have a household income over $100,0003

38%

is between 25 and 54 years old3

52%

is male and 48% is female3

Logo-Indie1023-White-Horiz-Logo-5b89b4

Hosts at Indie 102.3 curate broad playlists, catering to trendsetters who are hungry for discovery and plugged into the local music scene.

59%

Have a college degree or higher education4

52%

Have a household income over $100,0004

75%

is between 25 and 54 years old4

58%

is male and 42% is female4

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Leaders across tech, science, agribusiness, the military and more distill the day's news and context behind the headlines with KRCC.  

53%

Have a college degree or higher education5

42%

Have a household income over $100,0005

47%

is between 25 and 54 years old5

52%

is female and 48% is male5

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Denver’s curious and concerned citizens plan their week and stay up on politics, arts and entertainment with Denverite's distinctive news.

 

316K

Digital readers / viewers per month6

27.5K

Newsletter subscribers7

33%

Newsletter open rate7

Get Noticed and Drive Action

CPR sponsorship turns engagement into action, elevating brands and cultivating customers.

84%

take action in response to a public radio sponsorship message10

68%

prefer to purchase products and services from public radio sponsors10

72%

hold a more positive opinion of a company that supports public radio10

Our highly engaged audience is more likely than the average adult to be: 

Influential

249% more likely to be an Influential based on public engagement and advocacy for causes8

Educated

120% more likely to have a post-graduate degree9

Affluent

114% more likely to have an HHI of $250K+9

Cultural

92% more likely to donate to art organizations9

Community-minded

28% more likely to volunteer9

Get Our Media Kit

Learn all about sponsorship opportunities across CPR's radio, digital, and mobile platforms. See how partnering with Colorado Public Radio can help you connect with a highly engaged, loyal audience.

GET YOUR COPY
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Discover the Impactful Reach of Colorado Public Radio Sponsorship

We’re here to help you reach your marketing goals. Connect with us today to promote your business across our multiplatform ecosystem of:

  • On-air messages
  • Streaming
  • Newsletters
  • Banner ads
  • Podcasts
  • And more

Sources:

  1. Nielsen Audio PPM, Denver-Boulder Metro, July 2023-June 2024, M-Su 6a-12a, P18+
  2. Nielsen results for KCFR-FM in Denver-Boulder Metro for February 2023-March 2024
  3. Nielsen results for KVOD-FM in Denver-Boulder Metro for February 2023-March 2024
  4. Nielsen results for KVOQ-FM in Denver-Boulder Metro for February 2023-March 2024
  5. Nielsen results for KRCC-FM in Colorado Springs Metro for February 2023-January 2024
  6. Google Analytics for period September 2023-August 2024
  7. Newsletter subscribers as of August 2024; Open rate is monthly average for September 2023-August 2024
  8. MRI-Simmons Doublebase Fall 2023, NPR News Listeners, Base: Total U.S. Adults, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community
  9. Nielsen, Denver-Boulder Metro, Scarborough R1 2024 February 2023-March 2024, P18+, KCFR-FM listeners
  10. Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2023