Connect With the People Who Shape Colorado

Discover the Marketing Impact of Sponsorship

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MORE THAN RADIO

Connect, Engage, Inspire

Amplify your marketing message to a monthly audience of 760,000+ listeners and 1M+ digital consumers across Colorado via CPR’s multimedia platforms.1 Whether targeting local communities or launching a statewide campaign, CPR offers tailored solutions through CPR News, CPR Classical, KRCC, Indie 102.3, and Denverite.

Key Benefits

  • Expansive Reach: On-air, podcasts, digital ads, streaming, mobile app, email and more
  • Flexible Targeting: Customize campaigns from hyper-local to statewide
  • Engaged Audience: Connect with educated, affluent listeners and readers across Colorado
  • Credibility Boost: Align your brand with Colorado's trusted, non-commercial media
LET'S CONNECT
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REAL RESULTS IN ACTION

Sponsors Get Results

Our audience consists of choice consumers and community influentials — ideal targets for your marketing campaigns. They eagerly support businesses that sponsor their local NPR station and recommend them across their professional and personal networks.

84%

take action in response to a public radio sponsorship message2

68%

prefer to purchase products and services from public radio sponsors2

72%

hold a more positive opinion of a company that supports public radio2

MEET OUR AUDIENCE

Educated, Engaged and Affluent

Through sponsorship marketing campaigns, you’ll reach well‑educated decision‑makers with the purchasing power to act on your message. 

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72%

of the CPR News audience has an annual household income of $100K or more3

78%

of the CPR News audience has a college degree or higher education3

62%

of the CPR News audience is between 25 and 54 years old3

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Download Our Media Kit

Explore sponsorship marketing opportunities across radio, digital and mobile platforms. Discover how CPR can connect your business with Colorado’s engaged and loyal audience.

GET YOUR COPY
MAKE AN IMPACT

Why Sponsorship Works

Sponsoring Colorado Public Radio connects your brand with an engaged and loyal audience that values trust and credibility. Here’s why it’s impactful:

  1. Targeted Messaging: Reach a well-defined, educated, and affluent audience.
  2. High Engagement: Listeners actively support and seek out businesses aligned with CPR’s mission.
  3. Brand Credibility: An association with CPR elevates your brand by linking it with trusted, non-commercial media.
  4. Proven Results: Sponsors consistently see positive results from their campaigns.
START A CONVERSATION
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TESTIMONIAL

Why Colorado Businesses Choose to Sponsor CPR

“We are a Denver consulting firm and we underwrite CPR. We support Colorado Public Radio for the simple reason that we like the news and good music. We have a feeling that the benefit to cost ratio of supporting Colorado Public Radio is two to three times that of regular advertising. It helps our bottom line, and we are proud to do it!”

-Ken Wright, Principal Engineer,
Wright Water Engineers

START A CONVERSATION

Discover the Impactful Reach of Colorado Public Radio Sponsorship

We’re here to help you reach your marketing goals. Connect with us today to promote your business across our multiplatform ecosystem of:

  • On-air messages
  • Streaming
  • Newsletters
  • Banner ads
  • Podcasts
  • Events
  • And more

Sources:

  1. Listeners - Nielsen Audio, Denver-Boulder Metro and Colorado Springs Metro July 2023-June 2024, Ft. Collins-Greeley Metro and Pueblo Metro Fall 2023 / Spring 2024, M-Su 6a-12a, P18+, KCFR, KVOD, KVOQ, KRCC; CPR and Denverite sites - Google Analytics, September 2023-August 2024
  2. Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2023
  3. Nielsen results for KCFR-FM in Denver-Boulder Metro for February 2023-March 2024